How Data Is Changing The Way The Music Industry Discovers A Hit: An Introduction - Forbes

How Data Is Changing The Way The Music Industry Discovers A Hit: An Introduction  Forbes

Exploring the evolution of discovering a hit record from traditional artist and repertoire to proactive data modeling. Over 40,000 songs are uploaded onto Spotify daily and access to promotion is a challenge, so how does an up-and-coming artist get a hit discovered through all of that noise? More so, what is a hit record and how does the definition or lack thereof impact a label’s ability to achieve one? A hit is the product of concentrated awareness being drawn into one place that can create connection, movement, and change. Take Bob Marley, whose overarching message about unity is so ubiq...