Making Music Work: Fiat Chrysler Tweaks Winning Formula For 'The Big Finish' - Forbes

Making Music Work: Fiat Chrysler Tweaks Winning Formula For 'The Big Finish' Forbes That's one big reason Fiat Chrysler Chief Marketing Officer Olivier Francois decided to take a similar approach -- launch a multi-brand campaign with TV commercials that displayed a strong reliance on music -- for the company's last major effort of the ...